I collected their reasons for importance. Some were about keeping promises, some were about providing increased quality (uptime, correct function), and there were other kinds of importance. We wrote them on a 3×5 card. Ultimately, we realized that the company’s reputation is their source of importance. Users needed to know that the company will do the right things, and provide software that worked and kept them working. I thought it was a good criteria.

Next I explained that urgency is different from importance. There may be a hot demand for some cosmetic changes that don’t really impact the company’s reputation one way or another. There may be some changes that in the direction we want to go. These may be hot topics, but may not be truly important.

We could see a difference between the forces of urgency and the force of importance, but there is gray area as a sufficient pent-up demand for otherwise unimportant changes could in fact effect our reputation for service. Still, we could usually see a crisp-enough boundary for any given user story.

I then (re-)introduced the team to Stephen Covey’s four-quadrant system. It has two axes. The vertical is importance (important at the top, unimportant below). The horizontal is urgency with urgent things to the left and non-urgent on the right:

Q1 Important and Urgent	Q2 Important, not Urgent
Q3 Unimportant and Urgent	Q4 Neither important nor urgent

We took our set of cards and the team determined groupings. Was this a quadrant one activity? Quadrant 3? Quadrant 2? There were some real surprises, especially when we realized our “most important” bit of work was not urgent and should wait until quadrant one activities were finished.

Covey’s recommendation is that we tackle first those items that are both important and urgent. When we knock that stack down, we move on to those that are important but not urgent. If we have time left, those non-important-but-urgent items can “fly standby” in our sprint. We reordered the priorities in accordance with Covey’s recommendation.

We had no cards that were both unimportant and non-urgent.

At this point in time, we had what looked very much like a magic funnel. Ideas came in from everywhere, and the items that moved from the planning team to the developers came out in the “magically correct” order. We agreed that the selection and the ordering were the best we could do at the time.

Our next sprint planning meeting was remarkably efficient.