Building Magic Funnels, Part 2: Pragmatic Pedantry 31
The middle of the funnel we started on needed work. While it is a simple idea that the single, most important thing in the funnel is the first to emerge from the bottom, it is a multi-flavored affair to try to manage for real.
My first strategy was to get the right people in a room and have them fight it out. I think that the prioritization process should be a lot like local government (maybe a school board?) in that people should argue and complain and push and eventually settle on compromises and deals. Ultimately, I believe that people who have a strong interest in the company can make the right decisions. At least they can be right enough for the next 5 days. When you have one-week iterations, the next chance to change the agenda is never far away.
This first strategy didn’t work out, and so we went to a backup plan. A C level manager said he knew what we should do, and so we scheduled an hour or so with him, myself, our priority manager (“funnel guy”) and the senior technical developer.
Our guys used the sticky post-it 3×5 cards and papered the CIO’s windows and whiteboards. They listed the various categories of work from the various stakeholders and pasted them up in priority order.
I asked my first pedantic question: “What is the single most important thing we can work on? If you had only one story that you knew for sure would be finished this week, which would it be?” That led to a nice discussion.
When they placed the card on the table, signifying that it was definitely in the build, I asked again if there was any one card anywhere else in the room more important. I asked if that was really the single most important one.
When the answer was “yes, absolutely” I was ready for my second pedantic question: “Now that this card is off the board, what is the single most important card left for us to do, if only two stories were guaranteed to be done.” Now the pedantry was fully exposed, but the idea had carried. The team collected all the most important stories and placed them in order on the table.
Now I was ready for my next round of pedantry.
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Now the pedantry was fully exposed, but the idea had carried. The team collected all the most important stories and placed them in order on the table.
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I was ready for my second pedantic question: “Now that this card is off the board, what is the single most important card left for us to do, if only two stories were guaranteed to be done.”
What is the single most important thing we can work on? If you had only one story that you knew for sure would be finished this week, which would it be?” That led to a nice discussion.
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